6, 2016-Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, today announced that Dunkin’ Brands-the international franchisor of quick service restaurants serving hot and cold coffee and baked goods, as well as hard-serve ice cream-has successfully deployed the Salesforce Customer Success Platform-including Salesforce Platform, Marketing Cloud and Sales Cloud-to get smarter about its customers, deliver 1-to-1 loyalty journeys, and empower employees to run their business from their phones.ĭunkin’ understands that loyalty can only be earned by putting the customer at the center of everything it does-a commitment that has earned it the #1 ranking in customer loyalty and engagement in the out-of-home coffee category for 10 consecutive years, according to the Brand Keys Customer Loyalty Index. “America runs on Dunkin’” and Dunkin’ runs on the Salesforce Customer Success Platform to deliver personalized customer journeys and strengthen customer loyaltySAN FRANCISCO-Oct.
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